Hyperlocal Search

What is a hyperlocal search and why are paid search vendors advertising it as a service now more than ever? Its not as if local search is new, but it’s become popular for ads because mobile users are searching for products and services when they’re home, out shopping, or on the road and these searches are now 70% of all searches.

The “near me” search term is used more on mobile than ever before to help shoppers determine where to buy or to make a quick decision. Plus, they’re checking hours, looking for directions, comparing prices, and determining if the service or products are available and the right fit.

When you add San Antonio as part of your search you will find that map results only display companies within 30 miles of the center of the city.

Case in point, Hondo, TX  Airport: 

30 miles local search limit

Hondo airport is just to the left side out of the display area. 

You have to be 30 miles are less from the center of the city to get on the screen to be included in the Metro Area for airports. 

  • 70% of online searchers will use local search to find offline businesses. The TMPDM-com score study shows 86 percent of online users will be searching for a local business at some point in time. Research by Kelsey Group

It becomes an issue also if your not on Google my business because you’ve not had time to get confirmed by Google or some one else had the address before you. It can also be difficult to get on the map if you don’t have a bricks and mortar location.

The good news is there are many ways to get into local search. One way that takes time but should be part of your daily tasks is to add content to your website as a local traffic tactic. You should also list your city in your content! Most important task-update your Google My business listing. And if you’re business is only online there are ways to still be listed on the map.

As an experienced local marketer, I can help you get on the map and get into those local searches. Fill out the assessment form here to receive a personalized update on your local presence!

Published by @denal1221

Acquisition and conversion strategist

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