B2B Marketing: Content strategy

In the right place and with the right strategy your content pushes a fresh feed of leads to your sales team. The Sales team knows that generating leads, qualifying them, managing the relationship, and managing the end-to-end engagement experience is productive but time-consuming. But many sales teams seem to spend most of their time findingContinue reading “B2B Marketing: Content strategy”

Obviously, this is not another big data blog post!

Okay, it is about data but not how to get it but why you need it. First, some context, I argue that it is more important than anything else to make sure the authenticity of your company comes across to the twenty-somethings.  With that in mind and companies like Burt’s Bees and Levi’s as your guide, readContinue reading “Obviously, this is not another big data blog post!”