What is a hyperlocal search and why are paid search vendors advertising it as a service now more than ever? Its not as if local search is new, but it’s become popular for ads because mobile users are searching for products and services when they’re home, out shopping, or on the road and these searchesContinue reading “Hyperlocal Search”
Content should be stories no matter the format. A video, a post, an image should tell a great story that is relevant to your audience and establishes trust.
The Sales team knows that generating leads, qualifying them, managing the relationship, and managing the end-to-end engagement experience is productive but time-consuming. But it’s the only way to prospect. In the right place and with the right strategy, your content pushes a fresh feed of leads to your sales team. And many sales teams seemContinue reading “B2B Marketing: Content strategy”