Content should be stories no matter the format. A video, a post, an image should tell a great story that is relevant to your audience and establishes trust.
In the right place and with the right strategy your content pushes a fresh feed of leads to your sales team. The Sales team knows that generating leads, qualifying them, managing the relationship, and managing the end-to-end engagement experience is productive but time-consuming. But many sales teams seem to spend most of their time findingContinue reading “B2B Marketing: Content strategy”