Content should be stories no matter the format. A video, a post, an image should tell a great story that is relevant to your audience and establishes trust.
The Sales team knows that generating leads, qualifying them, managing the relationship, and managing the end-to-end engagement experience is productive but time-consuming. But it’s the only way to prospect. In the right place and with the right strategy, your content pushes a fresh feed of leads to your sales team. And many sales teams seemContinue reading “B2B Marketing: Content strategy”